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Everything Auto Shop: Is It Worth Investing in a Payroll Software?

Building a successful business is all about retaining your people—your employees. And in the auto repair industry, it’s no different. Perhaps it’s even more crucial here, considering the dearth of talented technicians in the market. The auto repair industry has long been facing a genuine crisis: there are simply not enough capable techs in the field. As auto repair shop owners, we spend countless hours looking for such individuals, but when we do find them, do we do enough to [...]

Auto Shop Software: Is it a Necessity?

Do you really need a management software to run you auto repair shop? The honest answer is: “no” and “yes”. A “no”, if you want to run your auto repair shop inefficiently, unproductively and chaotically. It’s a “yes”, if you want to run your shop more efficiently, smartly, smoothly – and most importantly profitably. An auto shop software has many benefits to offer to auto repair shop owners, making their deployment an absolute essential in modern repair shop settings. Some of these [...]

Keeping the Churn Low: Tips to Retaining Your Auto Shop Customers

In business terminology, ‘churn’ is defined as the rate at which a company loses customers in a unit of time. For a company to thrive in the open market, its churn rate must be lower than the rate at which it retains and attracts customers. No industry struggles more to balance the churn rate with the rate of retention than auto dealerships. Given the fact that social media and easy access to the internet have more or less abolished the concept [...]

How to Encourage Customer Referrals for Your Auto Repair Shop

There’s only one way of guaranteeing long-term success in the open market; ensuring that the rate at which you attract new customers is greater than your churn rate. A simple yet effective way of achieving that is by tapping into the power of customer referrals. Believe it or not, no marketing ploy is as effective as a genuine customer referral. By converting your regular employees into strong brand advocates, you can increase your chances of not only retaining the customers [...]

Artificial Intelligence in Cars: What Does The Future Hold?

When it comes to advanced automotive vehicles, people have bizarre ideas, owing to Hollywood representations that have left us with unrealistic expectations. While flying cars are off-limits (for now), people have been playing with several ideas related to automotive Artificial Intelligence (AI) technology. And while the idea of sophisticated AI-enabled functions like Nick Fury’s SUV in “Captain America: The Winter Soldier” is tempting, it’s important to keep our expectations in check. Let’s find out what the future holds for Artificial Intelligence [...]

The Future of the Self-Driving Car Industry

Self-driving cars are often referred to as the future of the automobile industry. Their automated driving system is predicted to revolutionize transportation, and rightly so. Imagine traveling hundreds of miles without worrying about steering your vehicle; just a few years ago, this was nothing more than a pipe dream. While the timeline for autonomous cars hitting roads has been pushed over and over, the anticipation and demand for them is only growing. Given the supremacy of the self-driving vehicle in [...]

Running An Auto Repair Shop: Why You Should Be Targeting Female Customers

Bringing in new customers is never easy. There’s serious competition out there. As an auto repair shop owner, you’re aware of that. So what can auto repair shops do differently that opens up an entirely new market in the same locality? The surprising answer to that is: target female customers. The female market hasn’t received the attention it deserves, which is why there is still a lot of potential for auto repair shop owners to target and leverage this market. [...]

Effective Marketing Strategies for an Auto Repair Shop

Auto repair shops are more service driven. With their superior levels of customer service and by focus on developing customer loyalty, they tend to drive their business towards success. So, is marketing really important for an auto repair shop? The answer is, yes. Auto repair shops should have marketing strategies in place so that they can attract more customers to their shop and increase their brand awareness. So what marketing strategies can be effective and scalable for an auto repair [...]

How to Better Manage Your Employed Mechanics to Ensure Their Productivity

Managing a fleet of auto mechanics is more than just about assigning them the tasks, supplying them the tools for a job, and once they are done – making an entry into the time log, and calling the day off: “Guys, your work is done for the day, see you tomorrow…” *Garage doors closed* You need to manage them in a more comprehensive way – in a way that ensures they work productively. Because if your employed auto mechanics are [...]

How to Start a Home-Based Auto Repair Business?

For many self-motivated mechanics, owning and running an auto repair business is a part of their American Dream. They see it as the perfect option. They get to work for themselves, and at the same time, they can earn significantly more than what they can do while working under another potential employer. But for many, the dream remains unfulfilled, since not everyone has the finances to start their own business. From location to repair machinery and equipment – there are plenty [...]